if there's one thing everybody thinks of when they hear about Google penalties, it's link removal. Even though Penguin isn't technically a
penalty (it's an algorithm update), it's certainly no exception.
Unfortunately, there are so many posts about link removal that it's easy
to forget there's much more to recovery than that.
If you tried to recover from a Google Penguin update by simply removing links and hoping that the penalty will be lifted, the reality of the situation is that the links that were helping you rank are gone. Removing them might help the recovery process, and you certainly should remove as many negative links as you reasonably can, but this isn't the key to success.
One victim of Penguin approached my company. Like many other legitimate businesses with a similar fate, they had been misled about SEO practices. After 8 months of work, we were able to restore their previous traffic levels. They fully recovered in July 2013.
Here's the thing: there was no Penguin update in July 2013.
After some discussion, the client decided to take on the link removals. They wanted us to do something a bit more important: help promote their site.
This is the key to Penguin recovery.
By focusing on link building and link attraction techniques that put the focus on referral traffic, leads, and branding, we were able to fully recover their site with just about 80 high quality links, some of them naturally attracted by resources we put on the site, others built from high quality blogs.
If you tried to recover from a Google Penguin update by simply removing links and hoping that the penalty will be lifted, the reality of the situation is that the links that were helping you rank are gone. Removing them might help the recovery process, and you certainly should remove as many negative links as you reasonably can, but this isn't the key to success.
One victim of Penguin approached my company. Like many other legitimate businesses with a similar fate, they had been misled about SEO practices. After 8 months of work, we were able to restore their previous traffic levels. They fully recovered in July 2013.
Here's the thing: there was no Penguin update in July 2013.
After some discussion, the client decided to take on the link removals. They wanted us to do something a bit more important: help promote their site.
This is the key to Penguin recovery.
By focusing on link building and link attraction techniques that put the focus on referral traffic, leads, and branding, we were able to fully recover their site with just about 80 high quality links, some of them naturally attracted by resources we put on the site, others built from high quality blogs.
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